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The American-Made Heroes campaign for Evan Williams Bourbon is one I'm incredibly proud of, not only due to the amazing creative work that my team and I brought to life, but in the impact this program has. We spearheaded this campaign which involved website, social media, banners and newsletters, and video production, all shining a light on military veterans who have taken the initiative to help their communities and fellow humans. It is, to this day, one of the most rewarding campaigns I've had the pleasure of working on.
For Lunazul Tequila's partnership with Major League Soccer, we designed a microsite, created banner ads, newsletters, homepage takeovers, and social media posts and videos. This was a fun one, creating soccer themed campaign tags and coming up with as many soccer puns as we could.
Blackheart Premium Spiced Rum
This was the second website version we built as a team, with me leading copy creation, social media posts, as well as creative video direction. For this iteration of Blackheart's website, there was heavy focus on the sponsorship of Bellator MMA, champion fighter Phil "Mr. Wonderful" Davis, and Bellator spokesmodel Mercedes Terrell.
Elijah Craig Bourbon
One of the largest, and most recent, programs I lead the charge on was for Elijah Craig's Old Fashioned Week. This was a 10-day live program that we spent more than half a year planning and creating for. Creative, social, media, programming, and strategy all came together to activate a sweepstakes, social posts and engagement contests, microsite, newsletters, banner ads and homepage takeovers, as well as four live-stream events - three mini-events on Instagram Live, and one "Cocktail Hour" featuring celebrity chef Richard Blais, expert mixologists, Bourbon experts, and Elijah Craig's Master Distiller. Several sizzle and promo videos were created along with cutdowns of the live event. Taking the lead on scripting with my team as well as inputting on creative design for a cohesive look, not only across the program, but in conjunction with the broader "Greatness Within" brand campaign, made this a fun and challenging project. It also had the added bonus of benefitting the Restaurant Workers' Community Foundation, for which the program raised nearly $150,000. To see the live-events, please click the microsite image below.
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